Sans Normal Kemol 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Transit' by FontFont and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, dynamic, emphasis, impact, motion, modernity, clarity, oblique, geometric, rounded, compact, sturdy.
This typeface is a heavy, oblique sans with smooth, rounded curves and blunt, clean terminals. Uppercase forms are compact and upright in structure but consistently slanted, with circular bowls (O, Q) and simplified geometry that keeps counters open. Lowercase follows a straightforward, utilitarian construction with a single-storey a, a looped g, and a descender on q; the overall rhythm is tight and punchy, with broad strokes and minimal modulation. Figures are sturdy and headline-oriented, with the 0 appearing as a clean oval and the 1 featuring a prominent angled top stroke that matches the overall slant.
It works best for short, high-impact text such as headlines, event promotion, branding lockups, sports and fitness graphics, and packaging callouts. The strong slant and dense weight make it especially suitable for display sizes where speed and emphasis are desired over long-form reading.
The overall tone is fast and assertive, reading as sporty and contemporary rather than formal. The steady slant and dense weight convey motion and urgency, making the voice feel promotional and energetic.
The design appears intended to deliver a modern, high-energy oblique sans for display typography, prioritizing immediacy, clarity, and a sense of forward motion. Its rounded geometry and robust strokes suggest a practical, logo- and headline-friendly workhorse for contemporary visual systems.
The oblique angle is consistent across letters and numerals, and the shapes lean toward geometric simplicity over calligraphic nuance. Spacing appears tuned for impact in larger sizes, with letterforms that stay crisp and legible in bold, slanted settings.