Sans Normal Lyluy 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'FF Nort' by FontFont, 'Gotham' by Hoefler & Co., 'Neue Reman Gt' by Propertype, and 'Fenomen Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, punchy, energetic, confident, retro, impact, motion, emphasis, branding, display, oblique, chunky, rounded, compact, dynamic.
A heavy, oblique sans with thick, low-contrast strokes and strongly rounded curves. Forms are compact and dense, with tight internal counters and smooth, continuous curvature that keeps letters feeling soft despite the weight. Terminals tend to be blunt and slightly sheared by the slant, producing a forward-leaning rhythm. Capitals read sturdy and blocky, while lowercase maintains a simple, single-storey feel where applicable, staying consistent with the overall rounded geometry.
Best suited for short, high-visibility text such as headlines, posters, sports or fitness branding, packaging callouts, and social media graphics where boldness and motion are desirable. It can also work for subheads or emphasis in layouts, especially when ample size and spacing are available to preserve clarity.
The overall tone is assertive and high-impact, with a fast, forward motion created by the slant and dense weight. It feels sporty and promotional—friendly rather than aggressive—suggesting action, momentum, and bold emphasis. The rounded construction adds approachability, giving it a slightly retro display flavor.
The design appears intended to deliver maximum impact with a sense of speed and confidence, using rounded, low-contrast shapes and a consistent oblique angle for a cohesive, energetic voice. Its compact proportions and dense color suggest a focus on display applications where immediate recognition and strong hierarchy matter.
The numerals are similarly bold and compact, with rounded bowls and small apertures that prioritize presence over delicate detail. The slant is consistent across letters and figures, helping lines of text maintain a cohesive, driving texture at display sizes.