Serif Other Pubu 10 is a light, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, book covers, editorial, branding, invitations, elegant, literary, refined, quirky, vintage, display elegance, distinctive texture, classic charm, expressive serif, high-waisted, spiky serifs, wiry, calligraphic, stylized.
A slender serif with wiry strokes and crisp, wedge-like terminals that often flare into sharp, slightly hooked serifs. Curves are narrow and taut, giving bowls and counters a pinched, vertical feeling, while ascenders rise prominently above the lowercase. The texture is airy and delicate, with a lively, slightly uneven rhythm created by varied terminal shapes and occasional exaggerated entry/exit strokes, especially in the lowercase and figures.
This font is best used at display sizes where its fine serifs and distinctive terminals can be appreciated—headlines, pull quotes, book and magazine titling, and identity work for boutiques or cultural venues. It can also support short passages in refined editorial layouts when set with comfortable size and spacing.
The overall tone reads as cultured and bookish with a subtle eccentricity—more poetic than utilitarian. Its sharp serifs and tall proportions suggest formality, while the idiosyncratic terminals add a decorative, old-world character that feels suited to storytelling and curated branding.
The design appears intended to deliver an elegant, literary serif voice with a decorative edge, pairing classical proportions with stylized, calligraphic terminals to create a recognizable, high-character texture for titles and branding.
Lowercase forms show a pronounced vertical emphasis and tall ascenders, with some italic-like gestures in letters such as a, e, and g despite the upright stance. Numerals appear similarly slender and stylized, with noticeable gesture in curves and angled strokes that keeps the set feeling expressive rather than strictly mechanical.