Sans Normal Omgad 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont and 'Karmina Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, friendly modernity, high impact, clear signage, brand warmth, rounded, soft corners, geometric, clean, sturdy.
This typeface is a heavy, rounded sans with a predominantly geometric construction and smooth, softened joins. Curves are broad and even, with circular counters and consistent stroke thickness that keeps the letterforms compact and solid on the page. Terminals are generally blunt and gently rounded rather than sharp, and the overall proportions feel steady and centered, producing strong, legible silhouettes. The lowercase shows simple, single-storey forms (notably in a and g) and a straightforward rhythm that reads cleanly in continuous text.
Best suited for headlines and display settings where its dense weight and rounded geometry can deliver punch and clarity. It also fits branding, packaging, and signage applications that benefit from a friendly but assertive tone, especially at medium to large sizes.
The overall tone is friendly and confident, with a contemporary, approachable voice. Its rounded geometry and substantial weight give it a welcoming, slightly playful feel while still staying clean and functional.
The design appears intended to provide a modern, highly legible rounded sans that balances geometric simplicity with warmth. It aims for strong visual presence and consistent texture, offering an accessible voice for contemporary communication.
The numerals are similarly geometric and full-bodied, matching the letters in color and curvature, which helps maintain a uniform typographic texture. In the text sample, the face holds together as a dense, high-impact block, emphasizing shape clarity and strong word silhouettes over delicate detail.