Slab Square Abbom 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: editorial, headlines, posters, packaging, labels, practical, vintage, workmanlike, grounded, friendly, durability, clarity, economy, utility, character, compact, dense, sturdy, utilitarian, humanized.
The design is a compact serif with bold, slab-like feet and mostly squared terminals. Strokes stay fairly even, with minimal contrast and firm joins that create a dense, authoritative texture in text. Curves are rounded but controlled, and many letters show subtly irregular, humanized shaping that reads as more warm and handmade than purely geometric. Overall spacing and proportions produce a tight, economical color on the page.
It works well for editorial and publishing contexts that want a sturdy, old-school serif flavor, such as headings, pull quotes, and short-to-medium text. The compact build suits space-sensitive applications like packaging copy, labels, manuals, and posters where a firm, print-like presence is desirable. It can also support branding for makers, crafts, cafes, or heritage-inspired products that benefit from an honest, utilitarian typographic voice.
This typeface gives off a sturdy, practical tone with a hint of vintage utility. Its squared, emphatic serifs and compact rhythm feel workmanlike and dependable, while the slightly quirky, informal detailing keeps it from feeling overly corporate.
The font appears intended to deliver a strong, legible voice with an emphasis on robustness and economy of space. The squared slabs and low-contrast construction prioritize consistent texture and stable letterforms, while small idiosyncrasies add personality for display moments without sacrificing readability.
Numerals and capitals feel especially blocky and anchored by pronounced slabs, helping maintain a stable baseline and a confident, stamped-in-ink impression. The overall rhythm in the sample text stays even and readable, with a slightly quirky charm in certain curves and terminals that adds distinctiveness.