Slab Square Otvi 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, rustic, playful, vintage, poster, display impact, vintage voice, signage feel, handmade character, chunky, sturdy, bracketless, blocky, quirky.
A chunky slab-serif with compact proportions and a tight, vertical stance. Strokes are heavy and largely even, with flat, square-ended terminals and bold rectangular slabs that read clearly at display sizes. Curves are slightly pinched and angular in places, giving bowls and joins a subtly carved, hand-cut feel rather than a smooth geometric finish. The lowercase is compact with a relatively small x-height and strong, dark rhythm; spacing feels intentionally tight and poster-like, while letter widths vary enough to keep the texture lively.
Best suited to display typography such as posters, headlines, event flyers, labels, and signage where strong slabs and compact forms can carry the message. It can also work for short brand marks or packaging names that want a vintage, Western-leaning voice; for longer text, it benefits from larger sizes and generous line spacing.
The overall tone is old-timey and theatrical, evoking frontier posters, circus bills, and storefront signage. Its blunt slabs and slightly quirky shaping add a friendly roughness that feels handmade and nostalgic rather than formal or corporate.
The font appears designed to deliver a robust, attention-grabbing slab-serif look with a deliberately rustic, poster-era personality. Its square terminals and heavy slabs prioritize impact and character, aiming for legible, memorable display typography with a handcrafted edge.
The numerals and capitals keep the same sturdy, squared-off DNA, producing a consistent, high-impact color on the page. The design favors bold silhouettes and distinctive word shapes over delicate detailing, making it most convincing when used large and with ample breathing room.