Sans Normal Sogun 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, subheads, editorial, posters, packaging, modern, minimal, neutral, efficient, compactness, clarity, legibility, space-saving, utility, compact, clean, crisp, direct, economical.
This is a condensed, monolinear-to-moderately contrasted sans with tall proportions and open counters. Curves are smooth and fairly geometric, while terminals tend to finish with softened, slightly rounded ends that keep the texture from feeling rigid. The lowercase shows a simple, single-storey construction in places and maintains a consistent, even color in text, with upright stress and a compact footprint that stacks efficiently in lines.
It suits headlines and subheads where a narrow measure is needed, such as posters, packaging, and responsive web layouts. It also works well for editorial decks, captions, and compact informational typography where vertical emphasis and tidy line economy are beneficial. The consistent texture makes it a good candidate for signage-style labels and interface text when a condensed voice is desired.
The font reads as clean and pragmatic with a subtly human presence. Its restrained personality and steady rhythm feel modern and editorial rather than playful or ornate. Overall it conveys clarity, order, and a quiet confidence.
The design appears intended for space-efficient setting while preserving clarity at text sizes. Its tall, condensed proportions and controlled stroke behavior suggest an aim toward a disciplined, contemporary look that remains readable in paragraphs and UI-like contexts. The softened terminals add a mild warmth without introducing overt stylistic quirks.
In the sample text, the type maintains an even, vertical rhythm with clear word shapes and consistent spacing, producing a uniform gray value across lines. Numerals appear simple and legible, matching the overall condensed, no-nonsense tone.