Sans Superellipse Ruril 14 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, modern, compact, crisp, minimal, space saving, modern display, compact impact, clean geometry, condensed, tall, clean, high-waisted, open counters.
A tall, tightly set sans with strongly condensed proportions and a consistent vertical rhythm. Strokes are mostly uniform with subtle modulation, and terminals are clean and squared-off, giving the design a crisp, engineered feel. Curves (C, O, S) are smooth and slightly rectangular in spirit, balancing roundness with flattened sides, while bowls and counters remain relatively open for the width. The lowercase is compact with a straightforward, single-storey a and g, narrow arches, and minimal detailing; punctuation and numerals follow the same restrained, linear construction.
Well-suited to headlines, subheads, and poster typography where space is limited and a tall, condensed texture is desirable. It can also work for editorial display, packaging, and brand systems that need a compact, modern sans with a distinctive narrow footprint.
The overall tone is modern and efficient, with a compressed, fashion-forward silhouette. It reads as confident and utilitarian rather than playful, lending a contemporary, editorial edge to headings and short text. The narrow set adds urgency and density, while the clean shaping keeps the voice controlled and professional.
The design appears intended to maximize impact in tight horizontal space while maintaining clarity through open counters and disciplined geometry. Its restrained detailing and consistent construction suggest a focus on contemporary display typography for modern layouts and condensed wordmarks.
Capitals are notably tall and slim, producing strong vertical emphasis in words and an even, column-like texture in lines. Round letters keep a disciplined geometry that feels slightly squared, and the numerals share the same condensed stance, supporting tight typographic layouts.