Sans Other Lobov 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Quiza Pro' by Mint Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, friendly, retro, playful, sturdy, approachable, warmth, impact, quirk, brand voice, soft corners, bulb terminals, rounded joins, wide caps, compact counters.
A heavy, sturdy sans with softened corners and rounded joins that give the outlines a slightly “molded” feel rather than a crisp geometric one. Terminals often end in gentle bulb-like flares, and many strokes transition with subtle swelling at joints, producing a lively, irregular rhythm without becoming overtly decorative. Uppercase forms are broad and stable, with round letters like O and Q drawn as near-circles and a Q featuring a distinctive curling tail. The lowercase is compact and readable, with a single-storey a and g, a squarish-shouldered n/m, and a short, slightly curved r; numerals are full-bodied with rounded contours and strong presence.
This style performs best in display contexts such as posters, headlines, packaging, labels, and storefront or wayfinding signage where its chunky shapes and soft terminals can read clearly and convey personality. It also suits logos and short, bold copy that benefits from a friendly, retro-leaning voice.
The overall tone is warm and informal, blending mid-century sign-painting friendliness with a contemporary, simplified construction. Its soft terminals and chunky silhouettes feel inviting and a bit whimsical, making text appear personable rather than strictly utilitarian.
The letterforms appear designed to deliver a confident, high-impact sans with softened, humanized details—prioritizing warmth and recognizability over strict geometric neutrality. Its distinctive terminals and slightly quirky proportions suggest an aim toward memorable display typography for branding and titling.
The design maintains consistent stroke heft and smooth curves, but embraces small idiosyncrasies—like the curled Q tail and the playful shaping in S and 2—that add character at display sizes. In longer text, the dense forms and compact apertures give a solid, poster-like color, so spacing and size will strongly influence readability.