Serif Contrasted Upmu 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, fashion, luxury, dramatic, refined, display impact, editorial elegance, luxury branding, modern classic, hairline serifs, vertical stress, sharp joins, tight apertures, elegant curves.
A crisp modern serif with extreme thick–thin modulation and a distinctly vertical stress. Hairline serifs and terminals contrast against strong, sculpted main strokes, creating a chiseled, high-fashion silhouette. Counters tend to be compact and the curves are taut, with sharp transitions where thick strokes meet delicate joins. Proportions feel balanced between capitals and lowercase, while the overall rhythm stays clean and orderly despite the dramatic contrast.
Best suited to display use such as magazine headlines, fashion and beauty editorial, brand marks, and premium packaging where its high contrast can be appreciated. It can also work for short pull quotes or section openers when set with generous tracking and leading to preserve the crisp hairlines.
The typeface projects an editorial, luxury tone—polished, poised, and intentionally dramatic. Its razor-thin details and bold verticals read as confident and sophisticated, evoking fashion mastheads and premium packaging rather than utilitarian text.
The design appears intended to deliver a contemporary Didone-like impact: strong vertical structure paired with delicate finishing strokes for maximum elegance and contrast on the page. It prioritizes a striking, polished presence for branding and editorial typography where visual drama is a key requirement.
At larger sizes the hairlines and fine serifs become a defining feature, giving the letterforms a glossy, high-end presence. In dense settings the tight internal spaces and intense contrast can make the texture feel punchy and attention-seeking, emphasizing headline impact over quiet neutrality.