Sans Normal Hogig 8 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, casual, modern, approachable, playful, soften modernism, friendly clarity, clean display, rounded, monoline, soft corners, open counters, airy.
A rounded, monoline sans with softly blunted terminals and an overall open, breathable rhythm. Curves are drawn with generous radii and smooth joins, while straight strokes stay clean and steady, giving the alphabet a consistent, lightly constructed presence. Many forms lean toward circular construction (notably in O, Q, and the bowls), with simplified, uncluttered details and ample interior space that supports clarity at larger sizes.
Well-suited to branding and packaging that want a welcoming, modern voice, as well as posters and display headlines where its rounded forms can be appreciated. It can also work for clear, friendly signage and short UI labels, especially when set with comfortable spacing.
The tone is warm and approachable, with a gentle playfulness coming from the rounded stroke endings and roomy letterforms. It reads informal and human without becoming handwritten, making it feel friendly and contemporary rather than technical or severe.
The design appears intended to deliver a clean, contemporary sans voice softened by rounded terminals and open shapes, balancing simplicity with a personable character. It prioritizes an even, calm texture and easy recognition over sharp, high-precision detailing.
Uppercase shapes are straightforward and geometric, while lowercase characters keep a simple, readable structure with single-storey forms where expected. Numerals follow the same soft, rounded logic, staying legible and visually aligned with the alphabet’s smooth, unsharp finish.