Sans Normal Hogig 9 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, brand identity, packaging, posters, headlines, friendly, casual, clean, approachable, modern, approachability, clarity, everyday usability, modern simplicity, rounded, open apertures, soft terminals, monolinear, airy.
A clean, rounded sans with lightly weighted strokes and softly modeled curves. Forms lean on circular and elliptical geometry, with open counters and gentle joins that keep the texture airy. Terminals are rounded and slightly tapered, and straight strokes remain smooth and even, giving the alphabet a calm, consistent rhythm. Numerals follow the same rounded construction, with clear, simple silhouettes suited to continuous reading.
Well suited to user interfaces, app and web typography, and general-purpose brand systems where a personable sans is needed. Its open forms and rounded construction also work nicely for packaging, posters, and short headlines where a softer, more welcoming tone is desirable.
The overall tone is friendly and informal without feeling novelty-driven. Rounded details and open shapes create an approachable, contemporary voice that reads as warm, easygoing, and non-authoritative.
The design appears intended as a modern, readable sans that prioritizes warmth and clarity through rounded geometry and restrained stroke modulation. It aims to deliver a clean contemporary look while maintaining an inviting, human feel in both caps and lowercase.
Curves are emphasized over hard corners, producing soft shoulders and smooth transitions in letters like m/n and the diagonals of v/w/x. Spacing appears comfortable in running text, supporting a steady, uncluttered line.