Sans Normal Bonuk 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Polaris' by AVP, 'FF Infra' by FontFont, 'Macklin Variable' by Monotype, 'Ida' by ParaType, and 'Founder' and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, body text, product copy, signage, presentations, clean, modern, friendly, neutral, everyday, utility, legibility, approachability, versatility, neutral branding, rounded, open counters, soft terminals, humanist, legible.
A clean sans with rounded, slightly humanist construction and softly finished terminals. Curves are smooth and fairly circular, with open apertures and generous internal counters that keep letters clear at text sizes. Strokes stay even and uncomplicated, while subtle rounding and mild asymmetry in forms (notably in curves and diagonals) adds warmth without looking informal. Numerals follow the same simple, rounded logic and sit comfortably alongside the letters.
This font is well suited to interface copy, product descriptions, and editorial body text where clarity and a neutral tone are priorities. Its open shapes and soft rounding also work well for wayfinding and general signage, as well as slide decks and everyday brand communications that need to feel contemporary but not overly stylized.
The overall tone is modern and approachable, with a calm, neutral voice that avoids both geometric austerity and overt personality. Its rounded finishing gives it a friendly, easygoing feel suited to general-purpose communication.
The design appears intended as a versatile, readable sans for broad use, combining clean construction with slight rounding to keep it approachable. It prioritizes straightforward legibility and an even texture in paragraphs, aiming to fit comfortably into many modern layout contexts without calling attention to itself.
The rhythm in running text is steady and uncluttered, with clear character separation and a straightforward, contemporary silhouette. Round letters read especially smoothly, while diagonals maintain a gentle, non-aggressive angle that supports a relaxed visual texture.