Sans Normal Asrof 3 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: branding, packaging, children’s, posters, social media, friendly, casual, playful, approachable, hand-drawn, approachability, warmth, informality, readability, personality, rounded, soft, open, quirky, informal.
A rounded sans with softly inflated strokes, low contrast, and gently irregular curves that suggest a human hand rather than strict geometry. Terminals are smooth and slightly tapered, with broad, open counters and a calm, even color across text. Proportions feel roomy and readable, with a notably large x-height and simple, single-storey lowercase forms that keep words clear at small to medium sizes. Figures and capitals follow the same softened construction, maintaining consistent rhythm without sharp corners or rigid symmetry.
Well-suited to friendly branding, packaging, and editorial sidebars where a welcoming voice is needed. It also works nicely for posters, social graphics, and educational or children’s materials thanks to its soft shapes and high readability in short to moderate text blocks.
The overall tone is warm and conversational, leaning toward playful and personable rather than corporate or technical. Its slight wobble and softened edges give it an easygoing, kid-friendly character while staying legible and tidy in paragraphs.
The design appears intended to deliver a modern sans framework with a gentle, hand-made warmth—prioritizing approachability and legibility over strict geometric precision. It aims to feel informal and human while remaining clean enough for everyday display and text use.
Spacing reads relaxed, and the letterforms avoid aggressive diagonals or tight joins, which helps maintain clarity in longer lines. The numerals echo the same friendly, rounded logic, making them blend naturally with running text.