Sans Normal Jubab 12 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Reyhan' by Plantype, 'NeoGram' by The Northern Block, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports, branding, advertising, energetic, confident, sporty, modern, assertive, impact, clarity, momentum, emphasis, display, athletic, compact, clean, contemporary, graphic.
A slanted sans with broad proportions and substantial strokes, showing smooth, rounded curves and clean terminals throughout. The forms read as modern and streamlined, with open counters and a steady, even rhythm that stays legible at display sizes. Lowercase shapes look compact and sturdy, with a prominent x-height and minimal stroke modulation that reinforces a solid, graphic presence.
Well-suited for headlines, posters, marketing campaigns, and brand moments that need urgency and punch. It works especially well for sports and active-lifestyle identities, event promotion, packaging callouts, and UI accents such as banners or hero sections. For longer passages, it is best used sparingly as a highlight style rather than primary body text.
This typeface projects an energetic, forward-leaning voice with a contemporary, assertive tone. Its strong color on the page and athletic slant make it feel action-oriented and confident, while the rounded construction keeps it approachable rather than harsh.
The design appears intended to deliver fast, high-impact communication with a sense of motion and emphasis. It prioritizes bold presence and clear silhouettes, aiming for strong readability in short bursts while maintaining a friendly, rounded modernity.
Numerals are sturdy and high-impact, matching the overall forward slant and wide stance. The uppercase set feels particularly stable and geometric, while the lowercase maintains a compact, utilitarian structure that keeps word shapes strong in all-caps and mixed-case settings.