Sans Normal Udmab 14 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Skeena' by Microsoft Corporation and 'Artigua' by Picador (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, soft, confident, high impact, approachability, display clarity, brand voice, rounded, bulky, smooth, compact, cheerful.
A heavy, rounded sans with smooth, inflated curves and generally low‑stress construction. Strokes are thick and even-feeling, with gently softened terminals and generous bowls that keep counters open despite the weight. Uppercase forms read sturdy and compact, while lowercase shows more variety and liveliness in proportions and shaping, giving the overall texture a slightly bouncy rhythm. Numerals match the same bulbous, graphic presence and sit comfortably alongside the letters in color and weight.
Best suited to attention-grabbing headlines, display typography, and branding where a warm, bold voice is desirable. It works well on packaging and signage that needs high impact and quick recognition, and it can add character to short UI labels or callouts when used sparingly.
The overall tone is upbeat and approachable, with a bold friendliness that feels more conversational than formal. Its chunky, soft-edged shapes add a hint of whimsy while still projecting confidence and impact, making it feel welcoming rather than aggressive at large sizes.
The design appears intended as a bold, friendly display sans that prioritizes strong silhouette and readability at larger sizes. Its rounded geometry and lively lowercase suggest a goal of combining high impact with an approachable, playful personality.
In text, the dense black color creates strong emphasis and a poster-like presence; spacing and curves keep it from feeling claustrophobic. The design’s slightly varied letter shapes add personality, which helps in headlines but can make long passages feel visually heavy.