Sans Normal Okraf 13 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, modern, clean, confident, friendly, clarity, impact, modernity, utility, geometric, rounded, solid, even, clear.
A solid, geometric sans with broadly circular bowls and smoothly rounded corners paired with straightforward, squared terminals. Strokes stay consistent across curves and stems, with compact apertures and a sturdy, even texture in text. Proportions feel balanced and contemporary: caps are wide and stable, lowercase is simple and open enough for quick scanning, and numerals are clear with rounded, utilitarian shapes.
This font is well-suited to headlines and display sizes where its dense color and geometric shapes create immediate impact. It also works for branding, packaging, and signage that need a clean, contemporary look with high legibility from a distance or at medium sizes.
The overall tone is modern and direct, with a friendly softness from the rounded geometry and a confident presence from the heavy, even strokes. It reads as practical and approachable rather than delicate or expressive, lending a straightforward, contemporary voice.
The design intent appears focused on creating a contemporary workhorse sans with geometric clarity and a strong presence, prioritizing consistent shapes and an even typographic color for confident display and branding applications.
Counters are generous in round letters like O and Q, while letters such as a, e, and s keep tighter openings that reinforce a dense, impactful rhythm. The forms avoid ornament and emphasize consistency, giving headings a strong, uniform silhouette.