Sans Superellipse Orbiv 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Director', 'Director Bengali', 'Director Gujarati', 'Director Malayalam', and 'Director Tamil' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, industrial, athletic, utilitarian, authoritative, technical, impact, clarity, modernity, geometric consistency, compact emphasis, condensed feel, squared rounds, compact, sturdy, high impact.
A heavy, compact sans with rounded-rectangle (superellipse) construction throughout. Strokes are largely uniform with crisp, squared terminals softened by generous corner radii, producing blocky counters and a tightly engineered silhouette. Curves resolve into squared bowls (notably in C, G, O, Q, and 0), while diagonals in A, K, V, W, X, and Y are straight and decisive. Spacing reads even and controlled, with a tall, narrow stance and dense black coverage that keeps letterforms strongly legible in short bursts.
Best suited to headlines, posters, and large-format messaging where strong color and compact letterforms help text hold space. It also fits signage, sports and event branding, and packaging systems that benefit from an engineered, modern look. For longer text, it will work more as a punchy display accent than as continuous reading copy.
The overall tone is industrial and no-nonsense, combining a sporty scoreboard energy with a modern technical sensibility. Rounded corners temper the severity, but the compact proportions and sturdy shapes keep it assertive and attention-driven.
The design appears intended to deliver maximum impact with a consistent superelliptical geometry—balancing hard, technical structure with approachable rounded corners for contemporary branding and display typography.
Uppercase forms feel especially poster-ready due to their simplified geometry and consistent corner treatment. Lowercase follows the same squared-round logic with minimal modulation, and figures match the alphabet’s blocky rhythm; the zero is an oval rounded-rectangle, distinct from the one’s simple vertical form.