Sans Normal Morey 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Engram Pro' by Machalski and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, punchy, retro, impact, approachability, display clarity, brand presence, rounded, soft corners, bulky, compact counters, sturdy.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are uniformly thick with softly curved joins and corners, producing smooth, inflated silhouettes rather than sharp geometry. Counters are generally small and often appear pinched by the weight, while terminals read as blunt and solid. The lowercase is simple and sturdy with single-storey forms where expected, and the figures are similarly bold, with round digits dominating the texture.
Best suited to large-scale typography such as headlines, posters, logos, packaging, and bold signage where its chunky forms and rounded silhouettes can read clearly. It can also work for short UI labels or badges when ample spacing is available, but extended text at smaller sizes may feel dense due to tight counters.
The overall tone is upbeat and approachable, with a big, energetic presence that feels slightly retro and cartoon-adjacent. Its dense shapes and rounded construction project warmth and confidence more than precision or delicacy.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold recognition and a cohesive, bubbly texture over fine detail. Its consistent stroke mass and simplified forms suggest a focus on modern display use with an approachable, characterful personality.
The weight creates strong color and reduces interior openness, which makes the face most effective when given breathing room through generous tracking and line spacing. The shapes maintain a consistent, rounded logic across letters and numerals, keeping the texture cohesive in headline settings.