Sans Normal Morey 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'EquipExtended' by Hoftype, 'Morandi' by Monotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, punchy, impact, approachability, retro flavor, display readability, brand voice, rounded, soft corners, heavy terminals, compact counters, bouncy.
A compact, heavy sans with broad proportions and rounded geometry. Strokes are thick and uniform, with soft joins and blunt terminals that create a sturdy, blocky silhouette. Counters are relatively small and tightly enclosed (notably in O, 8, and 9), while curves feel slightly “scooped” and asymmetrically rounded, giving the design a lively rhythm. Lowercase forms are simple and weighty with single-storey a and g and a short-armed t, maintaining a consistent, dense texture in text.
Best suited to large-scale applications where weight and shape can carry the message—headlines, posters, brand marks, packaging, and bold signage. It can also work for short, high-contrast bursts of copy (labels, calls-to-action, or social graphics), but is less ideal for long passages at small sizes due to its compact counters and dense color.
The overall tone is friendly and high-impact, leaning toward a playful, retro display feel rather than a neutral utility sans. Its rounded massing and bouncy curves read as approachable and upbeat, with a bold, attention-grabbing presence.
The design appears intended to deliver maximum presence with a warm, rounded voice: a bold sans that remains friendly by relying on circular forms, softened corners, and simplified lowercase structures. Its proportions and tight interior spaces suggest it was drawn primarily for display-driven communication where punch and personality matter.
In the sample text, the dense weight and tight counters make interiors close up as sizes get smaller, while larger settings emphasize the font’s distinctive rounded corners and chunky silhouettes. Figures follow the same sturdy construction, with strong, poster-like shapes that prioritize impact over fine detail.