Sans Normal Nomam 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gallinari' by Jehoo Creative, 'Crique Grotesk' by Stawix, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, brand presence, blocky, rounded, geometric, sturdy, high-impact.
A heavy, block-forward sans with broad proportions and minimal stroke modulation. Curves are built from clean circular/elliptical forms with smoothly rounded terminals, while counters remain open and legible despite the dense weight. The capitals are compact and assertive, and the lowercase keeps a simple, single-storey structure (notably in a and g) with short, sturdy joins. Numerals are wide and sturdy, with clear interior spaces and a consistent, even rhythm across the set.
Best suited for headlines and display typography where impact and clarity are priorities, such as posters, product packaging, brand marks, and bold UI hero text. It can also work for short supporting copy in marketing layouts when generous spacing and larger sizes are used.
The overall tone is bold and approachable—confident without feeling aggressive. Its rounded geometry and generous widths give it a friendly, contemporary voice suited to big statements and energetic branding.
This design appears intended as a high-impact geometric sans that prioritizes immediacy and readability. The wide stance, rounded construction, and simplified lowercase suggest a focus on contemporary branding and attention-grabbing editorial use.
Letterforms show a pragmatic, signage-like simplicity: broad bowls, uncomplicated apertures, and squared-off internal relationships that help maintain clarity at large sizes. The texture is dense and stable, making words read as strong blocks of color while still preserving distinct character shapes.