Serif Normal Ludih 2 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Mondo News' by Untype (names referenced only for comparison).
Keywords: editorial, headlines, book text, branding, packaging, authoritative, classic, formal, literary, text tradition, strong presence, classic clarity, editorial impact, bracketed, oldstyle, robust, crisp, bookish.
A robust serif with pronounced stroke modulation and clearly bracketed serifs. Capitals are wide and steady with crisp, slightly tapered terminals, while the lowercase shows traditional text proportions and a moderate x-height. Round letters have full bowls and fairly tight apertures, producing a dense, confident texture. Numerals align with the same sturdy, high-contrast construction, with strong verticals and prominent serifs that read well at display and text sizes.
Well suited to editorial typography where a strong, traditional serif voice is desired—magazine headlines, section heads, and pull quotes in particular. It can also serve in book work for titles, chapter openings, and short passages, and it fits formal branding or packaging that benefits from a classic, established tone.
The overall tone is classic and authoritative, with a traditional publishing feel. Its weight and contrast convey seriousness and gravitas, lending a formal voice that suits heritage and institutional contexts.
The font appears designed to deliver a conventional, book-oriented serif look with elevated contrast and a heavier color, balancing traditional letterforms with a bold, high-impact presence for contemporary editorial use.
The design leans on sturdy vertical stress and consistent serif rhythm, creating a strong baseline and clear word shapes. The heavier weight amplifies the dark color on the page, so spacing and line length will notably influence readability in continuous text.