Sans Normal Alnur 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Area' by Blaze Type, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, ui labels, modern, confident, friendly, clean, techy, clarity, impact, modernity, approachability, versatility, geometric, rounded, open apertures, monoline, large counters.
A sturdy sans with monoline strokes and broadly geometric construction. Curves are smooth and round, with large, open counters and clean joins that keep shapes crisp at display sizes. Terminals are predominantly straight or gently rounded, and the overall spacing reads open and even, giving the letters a stable rhythm. Numerals match the same solid, simplified geometry, with generous interior space and clear silhouettes.
Well suited to branding systems that need a strong, contemporary sans with a friendly edge. It performs especially well in headlines, posters, and signage where the broad geometry and large counters help maintain clarity at distance. It can also work for UI labels and short interface text where a clean, modern tone is preferred.
The tone is contemporary and self-assured, projecting clarity and approachability rather than austerity. Its broad forms and smooth curves lend a friendly, modern voice that still feels precise and professional.
The design appears aimed at delivering a modern, geometric sans with high visual presence and dependable legibility. Its simplified shapes, open counters, and even rhythm suggest an intention to balance friendliness with confident, attention-getting impact in display and brand-forward contexts.
Round letters (like O, C, G, Q) emphasize circularity, while diagonals (V, W, X, Y) are sharp and decisive, creating a pleasing contrast between soft curves and firm angles. The lowercase maintains a straightforward, utilitarian feel with minimal quirk, supporting consistent texture in longer lines.