Sans Normal Luren 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Neue Reman Gt' by Propertype, 'Point Panther' by Sarid Ezra, 'Meutas' by Trustha, 'Scatio' by Wahyu and Sani Co., 'Inovasi' by XdCreative, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, dynamic, confident, impact, speed, attention, display, modernity, oblique, slanted, chunky, rounded, compact.
A heavy, obliqued sans with compact proportions and rounded, slightly squarish counters. Strokes are consistently thick and low-contrast, with blunt terminals and smoothly curved joins that keep the silhouettes soft despite the weight. The slant is strong and uniform, giving letters a forward-leaning stance; bowls and apertures stay fairly tight, and curves are emphasized over sharp angles. Numerals match the mass and rhythm of the letters, reading as solid, ink-heavy forms suited to large sizes.
Best suited to headlines, short statements, and logo-style branding where a strong, slanted voice is desirable. It works well for sports or performance-themed materials, promotional posters, packaging fronts, and bold UI moments such as hero banners or section titles.
The overall tone is assertive and fast, combining bold mass with a forward tilt that feels athletic and high-impact. It reads contemporary and attention-grabbing, with a friendly roundedness that keeps it from feeling harsh or industrial.
The font appears designed to deliver maximum impact with a distinctly forward motion, pairing heavy strokes with rounded forms for a bold yet approachable look. Its consistent oblique angle and compact, ink-rich shapes suggest an emphasis on energetic display typography over extended text settings.
The design’s dense color and narrow internal spaces make it most comfortable at headline sizes, where the italic motion and rounded geometry are most legible. The sample text shows strong word-shape momentum and a consistent, poster-like texture across mixed case and numerals.