Sans Normal Abdiy 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, headlines, presentations, product marketing, modern, clean, businesslike, friendly, emphasis, clarity, contemporary tone, versatility, humanist, rounded, open, slanted, smooth.
A slanted sans with smooth, low-contrast strokes and broadly rounded curves. Letterforms feel open and generously spaced, with wide proportions and a steady, even rhythm across lines. Terminals are clean and largely unadorned, while the slant and subtle shaping keep it from looking purely geometric. Numerals follow the same flowing, rounded construction for consistent texture in mixed text.
Works well for UI labels, dashboards, and product typography where a clean italic style is needed for differentiation or emphasis. The wide, open shapes also suit headlines, brand systems, and marketing collateral that benefit from a contemporary, friendly presence while staying legible in longer lines.
The tone is modern and approachable, with a calm efficiency suited to contemporary interfaces and everyday communication. Its slant adds a sense of motion and emphasis without becoming expressive or decorative, giving it a confident, businesslike polish.
Likely intended as a contemporary italic companion for modern sans typography: clear, restrained, and versatile. The design emphasizes openness and smooth curvature to deliver a readable, polished voice for digital and editorial applications.
Curves stay soft and continuous, and counters remain open, which helps maintain clarity at display sizes. The overall texture is smooth and uniform, making it a good candidate for settings where a gentle italic voice is desired without calligraphic flair.