Sans Normal Nidam 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Actay' by Arodora Type, 'Swiss 721' by Bitstream, 'Nimbus Sans' by URW Type Foundry, and 'Montilla Extended' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, playful, impact, legibility, approachability, modernity, simplicity, rounded, geometric, compact, high-contrast (mass), clean.
A heavy, rounded sans with clean monoline construction and generously curved bowls. The forms favor circular geometry with flattened terminals and broad, stable horizontals, creating a compact, blocky silhouette despite the open counters. Uppercase letters read sturdy and architectural (notably the squared-off joins and straight-sided stems), while the lowercase keeps simple, single-storey shapes and short ascenders/descenders for an efficient rhythm. Numerals are bold and highly legible, with smooth curves and minimal detailing that matches the letterforms.
Best suited for headlines, short statements, and display settings where impact and quick readability matter. It works well for branding and packaging that want a bold, approachable voice, and for signage or UI moments that need clear, high-contrast letterforms at a glance.
The overall tone is confident and straightforward, with a friendly softness from the rounded curves. Its dense black presence feels energetic and contemporary, leaning toward bold, upbeat communication rather than delicate or formal typography.
The design appears intended to deliver maximum visual punch with approachable, rounded geometry—prioritizing clarity, consistency, and a contemporary feel for prominent messaging.
Counters remain fairly open for the weight, helping clarity in text sizes where heavy strokes can clog. The design relies on consistent stroke thickness and simplified inner shapes, giving it a strong, uniform texture across words and lines.