Sans Normal Nidam 7 is a very bold, wide, monoline, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, logotypes, friendly, playful, modern, bold, approachable, impact, approachability, clarity, modernity, rounded, geometric, soft, chunky, clean.
A heavy, rounded sans with smooth, continuous curves and an even stroke presence that reads as sturdy and graphic. Counters are generous and mostly circular or oval, while terminals are blunt and softly finished, keeping the silhouette cohesive and compact. The lowercase shows a tall x-height with short ascenders/descenders, and the overall spacing and proportions create a steady, blocky rhythm that stays clear at display sizes. Numerals are wide and weighty with simple, open shapes that match the letterforms’ rounded construction.
Best suited to headlines and short text where a strong, friendly voice is needed—such as branding, packaging, social graphics, and event or promotional materials. It can also work for logotypes and signage where quick recognition and a warm, modern character are priorities.
The tone is upbeat and approachable, combining a contemporary, geometric foundation with softened edges that feel welcoming rather than austere. Its mass and rounded forms give it a confident, poster-like presence that can read as fun, casual, and slightly retro depending on context.
The design appears intended to deliver maximum impact with a soft-edged, geometric feel—balancing bold presence with approachable, rounded construction for contemporary display typography.
Round letters (like O/C/G) lean strongly circular, while diagonals (A/V/W/X/Y) remain crisp and stable, producing clear silhouettes without sharp aggression. The overall design prioritizes bold shape recognition and smooth texture over delicate detail.