Sans Normal Ufran 3 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, book text, magazines, branding, classic, formal, literary, refined, refinement, authority, readability, editorial tone, classic texture, crisp, brisk, contrasty, open counters, sharp terminals.
This typeface shows a crisp, high-contrast construction with vertical stress and clean, sharply finished terminals. Curves are smooth and disciplined, while joins and corners stay decisive, giving the forms a slightly calligraphic clarity without looking ornamental. Proportions feel balanced and traditional, with moderately compact lowercase and steady spacing that reads evenly in text. Numerals follow the same contrasty logic and maintain a composed, bookish presence.
It suits editorial design, book and magazine typography, and headline settings where a refined, classical texture is desired. The clear contrast and crisp terminals also make it a strong choice for formal branding, packaging, and institutional materials that benefit from a traditional, authoritative voice.
The overall tone is classic and composed, with an editorial seriousness that suggests printed literature and institutional communication. Its contrast and sharp detailing add refinement and a slightly dramatic voice, making it feel confident rather than casual.
The design appears intended to deliver a classic reading texture with added refinement from strong stroke contrast and sharp finishing. It aims for a traditional, literary feel that stays clean and contemporary in execution, working well for both text and prominent titling.
The italic-free, upright stance and consistent stroke logic create a stable rhythm across mixed-case settings. Letterforms like the uppercase Q, the angled legs on K/R, and the compact lowercase shapes contribute to a tailored, traditional texture that remains clear at display sizes.