Sans Normal Urmaz 3 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, elegant, dramatic, refined, editorial voice, luxury tone, headline impact, elegant italic, calligraphic, slanted, crisp, sleek, modern-classic.
A sharply slanted, high-contrast italic with crisp, tapered terminals and a pronounced thick–thin rhythm. The letterforms are compact and vertically oriented, with smooth oval curves and controlled joins that keep counters open despite the strong contrast. Uppercase shapes feel formal and streamlined, while lowercase forms show a more cursive, calligraphic influence in letters like a, f, g, and y. Numerals follow the same refined contrast and italic stress, with elegant curves and lightly tapered finishing strokes.
Best suited for editorial headlines, pull quotes, and brand-driven typography where elegance and impact are priorities. It can work well for fashion and lifestyle identity systems, premium packaging, and event or cultural posters, especially when set with generous spacing and high-quality reproduction.
The overall tone is polished and expressive, balancing modern editorial sophistication with a classic, calligraphic flair. Its strong contrast and forward-leaning posture convey motion and confidence, giving text a distinctly upscale, fashion-adjacent presence.
The font appears designed to deliver a refined, contemporary italic voice with strong typographic drama—pairing streamlined, narrow proportions with high contrast to produce a luxurious, headline-ready texture. Its mix of crisp construction and subtle calligraphic cues suggests an intention to bridge modern editorial design with classic italic sophistication.
The design relies on clean, unbracketed stroke endings and consistent italic stress, creating a smooth reading rhythm in display sizes. At smaller sizes, the combination of strong contrast and slender hairlines may call for careful use on screens or low-quality printing.