Sans Normal Varel 2 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'Murs Gothic' by Kobuzan, and 'Classic Grotesque' and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui labels, posters, packaging, children’s, social graphics, friendly, casual, approachable, playful, hand-drawn, approachability, everyday readability, warmth, simplicity, rounded, soft, quirky, informal, compact.
A compact sans with rounded terminals and softly modulated curves that keep the texture even and readable. Strokes are generally uniform, with gently flattened curves and slightly irregular joins that give shapes a relaxed, drawn quality rather than a rigid geometric feel. Counters are open and clear, and the overall rhythm stays consistent across uppercase, lowercase, and numerals, with minimal ornament and clean silhouettes.
Works well for short to medium text where a friendly tone is desirable—UI labels, captions, signage, and brand supporting copy. Its compact proportions and clear counters also suit posters, packaging, and social graphics where space is limited but legibility needs to remain steady.
The face reads as warm and unpretentious, with a subtle handmade flavor that feels friendly rather than formal. Its soft corners and mild irregularities add personality without becoming decorative, making it feel conversational and easygoing.
The design appears aimed at providing an everyday sans that balances clarity with a touch of human warmth. It prioritizes simple construction, consistent spacing, and rounded, approachable forms to create a practical font with a casual voice.
Uppercase forms are simple and sturdy, while lowercase adds character through rounded bowls and straightforward construction. Numerals follow the same soft, compact logic, matching the letterforms closely for cohesive UI and text use.