Sans Normal Lidut 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mazot' and 'Salda' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, dynamic, modern, friendly, impact, emphasis, motion, modernity, legibility, heavy, rounded, geometric, compact, sturdy.
A heavy, right-slanted sans with rounded, geometric construction and broadly consistent stroke weight. Curves are smooth and full, with tight internal counters and compact joins that keep the silhouettes dense and sturdy. Terminals are clean and mostly blunt, and many forms show subtly squared rounding that preserves a strong, graphic footprint. Numerals follow the same robust, slightly condensed rhythm, staying legible through bold shapes and simplified interior spaces.
This style suits high-impact headlines, poster typography, and branded messaging where a strong, energetic voice is needed. It also fits sports and lifestyle graphics, packaging callouts, and promotional layouts that benefit from a compact, bold italic texture.
The overall tone is energetic and assertive, with an athletic forward motion from the italic slant and weighty presence. Rounded forms keep it approachable rather than aggressive, giving it a contemporary, friendly confidence that reads well in bold statements.
The design appears intended to deliver a high-visibility, modern italic sans that combines geometric roundness with dense weight for maximum impact. Its consistent forms and clean terminals aim for easy, graphic reproduction across display-oriented applications.
The slant is pronounced enough to feel purpose-driven rather than merely oblique, helping headings feel fast and active. Narrower apertures and counters suggest it will prefer moderate-to-large sizes where the dense shapes can breathe.