Sans Normal Osbiz 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mr Eaves XL Sans' by Emigre; 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, clarity, modernity, approachability, simplicity, rounded, soft corners, blocky, geometric, high impact.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes are uniform and dense, producing solid silhouettes and strong color on the page. Terminals are mostly blunt with subtly softened corners, while counters stay relatively open for the weight. Round letters (C, O, Q) lean toward circular forms, and diagonals (A, K, V, W, X, Y) are sturdy and clean, giving the design a stable, contemporary rhythm. Numerals match the letterforms with wide, compact shapes and clear, simple construction.
This font is best suited to headlines and display settings where maximum presence is needed—posters, big typographic statements, signage, branding, and packaging. It can work for short UI labels or callouts when space allows, but the dense weight and broad proportions are most effective in larger sizes and shorter runs of text.
The font reads as assertive and approachable at the same time—built for visibility and impact, but with enough roundness to feel friendly rather than severe. Its bold, simplified shapes give it a contemporary, upbeat tone suited to attention-grabbing messaging.
The design appears intended as a high-impact, modern sans for display typography, prioritizing bold clarity, geometric simplicity, and a friendly roundness that keeps heavy letterforms from feeling rigid.
In text, the strong weight creates a compact, poster-like texture, and the wide set makes short phrases feel expansive and prominent. The overall geometry stays consistent across capitals, lowercase, and numerals, emphasizing a cohesive, straightforward voice.