Sans Normal Likad 10 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'PMN Caecilia Sans' by Monotype, and 'Aircrew' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, bold, sporty, friendly, assertive, modern, impact, energy, approachability, display clarity, brand emphasis, rounded, oblique, high impact, soft corners, compact.
A heavy, oblique sans with rounded bowls and softened joins that keep the dense weight from feeling harsh. Strokes are thick and fairly even, with subtle modulation visible mainly where curves transition into straights. Counters are moderately open for the weight, and the shapes lean forward with a consistent slant across capitals, lowercase, and figures. Terminals are mostly clean and blunt, producing sturdy silhouettes and strong word shapes, while the lowercase shows compact, rounded forms that read clearly at larger sizes.
Best suited for headlines, short statements, and display settings where impact and forward motion are desired. It works well for sporty or energetic branding, retail and packaging callouts, and signage that needs bold, quick recognition at a glance.
The overall tone is energetic and confident, with a friendly, approachable softness coming from the rounded geometry. Its forward lean adds momentum and a sense of motion, making it feel sporty and promotional rather than formal or editorial.
The design appears intended to deliver maximum emphasis in a contemporary, approachable voice: a bold, slanted sans that combines strong visual weight with rounded, readable forms for attention-grabbing display typography.
The capitals are broad and stable with simple construction, and the figures match the weight and slant well for cohesive emphasis in mixed copy. The italic angle is pronounced enough to create dynamism, and the heavy color gives lines of text a strong, poster-like presence.