Sans Normal Afrel 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric and 'Radikal' by Nootype (names referenced only for comparison).
Keywords: branding, editorial, marketing, packaging, ui text, modern, friendly, dynamic, clean, approachable, friendly modernity, added motion, broad usability, clean readability, rounded, humanist, oblique, open, soft.
A rounded sans with a consistent oblique slant and smooth, low-contrast strokes. Curves are generously circular (notably in O, C, and 0), while joins and terminals stay clean and unadorned, creating an even, contemporary rhythm. Proportions lean slightly wide with open counters and clear apertures, and the figures follow the same soft, geometric logic with simple, readable forms.
Works well for brand identities, headlines, and marketing copy where a friendly, contemporary voice is needed. The oblique stance and open forms also suit UI labels, product packaging, and short-to-medium editorial passages that benefit from a soft, modern sans without feeling rigid.
The overall tone is modern and personable, combining a forward-leaning, active posture with soft geometry that keeps it approachable. It reads as casual but controlled—energetic enough for lively messaging while still feeling polished and professional.
Likely designed to offer a versatile, contemporary sans with an built-in sense of motion and warmth. The goal appears to be a readable, rounded oblique that balances clean geometry with a human, approachable presence for everyday communication.
Letterforms maintain uniform stroke behavior across caps, lowercase, and numerals, with a steady slant that supports long lines of text. The rounded construction gives the design a gentle texture, while the relatively open shapes help preserve clarity at display and text sizes.