Slab Square Hahe 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geometrico Slab' by FSdesign-Salmina (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, assertive, retro, industrial, collegiate, friendly, impact, sturdiness, retro display, signage clarity, brand voice, blocky, chunky, bracketless, square, sturdy.
A heavy, block-constructed slab serif with square-ended terminals and minimal stroke modulation. The serifs are broad and flat, giving letters a firmly grounded, poster-like silhouette. Counters are relatively compact and apertures tend to be tight, while curves (C, G, O, S) are rounded but restrained by the overall squared-off construction. The lowercase is sturdy and straightforward with short extenders and a dense rhythm; numerals match the same chunky, stable proportions.
This font suits big, high-impact applications such as headlines, posters, labels, packaging, and storefront-style signage. It can also work for branding systems that need a sturdy, vintage-leaning voice, especially when set at medium to large sizes where its slabs and counters remain clear.
The tone is bold and no-nonsense, with a distinctly retro, workwear-and-signage character. Its broad slabs and compact counters communicate strength and confidence, while the rounded curves keep it approachable rather than severe.
The likely intent is to deliver a highly legible, attention-grabbing slab serif that feels robust and practical, drawing on classic display and signage traditions. The squared terminals and broad serifs prioritize presence and stability over delicacy.
The design reads best when given breathing room: the dense internal spaces and thick joins can visually fill in at small sizes. In headlines, the strong horizontal serifs create an even, emphatic texture that holds together well across mixed-case settings.