Sans Normal Kulun 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, sporty, dynamic, friendly, attention, momentum, clarity, approachability, rounded, oblique, geometric, compact, high-impact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-modulation strokes. Counters are generally open and circular, with softened joins and terminals that keep forms approachable despite the strong weight. The overall width runs on the generous side, while the slant adds forward motion and a tight, energetic rhythm in words. Numerals and caps share the same sturdy, clean build, producing an even, high-contrast presence against the page through mass rather than stroke variation.
Best suited to headlines, posters, brand marks, and short advertising copy where a strong, modern emphasis is needed. It can also work well on packaging and signage that benefits from an assertive, rounded sans voice, especially when set with generous spacing for clarity.
The font projects a bold, contemporary voice with a fast, athletic momentum from its consistent slant. Rounded geometry keeps the tone friendly and accessible, balancing the assertiveness of the weight. Overall it feels promotional and action-oriented rather than formal or editorial.
Likely designed to deliver a high-impact, contemporary sans that feels energetic through obliquing and broad proportions, while maintaining friendly readability through rounded geometry and open counters.
In text, the oblique angle and heavy weight create strong word shapes that read best at display and short-text sizes. Round letters like O/Q and numerals like 8/9 look especially full and stable, while diagonals (V/W/X/Y) emphasize the energetic, forward-leaning character.