Sans Normal Kireh 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Mabry' by Colophon Foundry, 'Modo Sans' by Davide Romito, and 'Afical' and 'Expline' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, contemporary, impact, motion, modernity, clarity, oblique, geometric, rounded, compact counters, tight spacing.
A heavy, oblique sans with smooth, rounded curves and largely uniform stroke weight. The letterforms lean consistently forward with clean, cut terminals and broad, open shapes that emphasize width. Curves are built from near-circular bowls (notably in O, C, and e), while diagonals (A, K, V, W, X) are crisp and sturdy, producing a strong, even rhythm. Counters are relatively compact in the lowercase, and the overall spacing feels tight but controlled, helping the design hold together at large sizes.
This font is best suited to bold headlines, posters, and brand marks where its oblique momentum and strong shapes can lead the composition. It can work well for sports and lifestyle branding, product packaging, and promotional graphics where a compact, impactful typographic voice is needed.
The overall tone is energetic and assertive, with a forward-leaning stance that reads fast and active. Its clean geometry and hefty presence give it a modern, performance-oriented feel suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of motion. By combining broad proportions, rounded geometry, and a consistent slant, it aims to stay highly legible while projecting speed and confidence in display settings.
The sample text shows the face maintaining clarity and consistent color across long lines, with rounded joins and terminals that keep the texture smooth rather than sharp. Numerals are robust and simple, matching the same geometric, uniform-stroke approach as the letters.