Serif Normal Joriw 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, magazines, newspapers, academic, reports, classic, editorial, literary, formal, authoritative, readability, versatility, tradition, bracketed, oldstyle figures, readable, crisp, bookish.
A conventional serif design with bracketed serifs, moderate stroke modulation, and sturdy vertical stems. The letterforms have relatively wide, open counters and a steady, even color in text. Uppercase proportions feel traditional and slightly condensed in rhythm, while the lowercase shows a familiar book-face structure with a two-storey “a,” a compact “e,” and a looped “g.” Numerals appear oldstyle (text figures), aligning comfortably with lowercase, and punctuation is clean and firmly drawn.
This face is well suited to body copy in books, magazines, and other editorial layouts where a familiar serif texture supports continuous reading. It can also serve well in academic or business documents, captions, and headings that benefit from a formal, established tone.
The overall tone is classical and editorial, with a calm, trustworthy presence that reads as literary and institutional. It feels suited to long-form reading where a traditional typographic voice is desired rather than a display-forward personality.
The design appears intended as a versatile, traditional text serif that prioritizes readability and typographic neutrality, while retaining small, recognizable details in capitals and figures to keep the page from feeling generic.
The sample text shows consistent spacing and a stable baseline, producing a smooth paragraph texture. The “Q” has a distinctive descending tail, and the “J” features a pronounced hook, adding subtle character without breaking the conservative style.