Sans Normal Onmar 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mazot' and 'Salda' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, industrial, straightforward, modern, utilitarian, impact, legibility, modern utility, clarity, clean, geometric, neutral, compact, high impact.
A heavy, clean sans with sturdy, even strokes and smoothly rounded bowls. Curves feel largely geometric, with wide, open counters in letters like O, D, and P, and a generally compact rhythm that keeps shapes tight and controlled. Terminals are mostly square and direct, while diagonals (V, W, X, Y) are crisp and symmetrical. The lowercase maintains a simple, workmanlike construction, with a single-storey a and g, a short-shouldered r, and a straightforward t with a compact crossbar. Numerals are robust and legible, with clear differentiation and consistent weight across the set.
This font performs best in display contexts where strong impact and quick recognition matter, such as headlines, posters, signage, and branding. It can also work for short blocks of text—taglines, labels, and UI titles—where a firm, contemporary voice is desired without decorative distraction.
The overall tone is solid and no-nonsense, projecting clarity and confidence. Its strong presence reads as practical and contemporary, with an industrial edge that suits direct communication and high-visibility messaging.
The design intention appears to prioritize dependable legibility and a strong, modern silhouette. It aims for a neutral, geometric construction that stays consistent across glyphs, creating a dense, confident typographic color suitable for bold messaging.
Spacing appears even and stable, with generous interior space in round letters helping readability despite the heavy color. The shapes favor simple geometry over calligraphic modulation, keeping the texture uniform in both all-caps and mixed-case settings.