Serif Contrasted Upri 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, luxury branding, posters, packaging, luxury, editorial, fashion, dramatic, refined, display elegance, premium tone, editorial impact, classical refinement, hairline, vertical stress, crisp, calligraphic, elegant.
A high-contrast serif with pronounced thick–thin modulation, vertical stress, and extremely fine hairlines. Serifs are sharp and delicate, often wedge-like, with minimal bracketing, giving the outlines a crisp, cut-paper precision. Capitals feel tall and stately with broad curves and tight internal counters, while the lowercase keeps a relatively even x-height with long, elegant ascenders/descenders and a calligraphic rhythm. Overall spacing reads controlled and formal, with a strong display presence in large sizes.
Best suited to headlines, cover lines, and short editorial settings where the high contrast can read cleanly. It fits luxury branding, beauty/fashion applications, premium packaging, and event collateral where a refined, high-end voice is needed. For longer passages, it will perform most comfortably when given generous size, leading, and high-quality output.
The tone is polished and glamorous, projecting a classic fashion/editorial sensibility. Its dramatic contrast and razor-fine details create a sense of luxury and ceremony, leaning toward premium and aspirational branding rather than casual everyday text.
The font appears designed to deliver a modern Didone-like elegance: maximum contrast, crisp serifs, and a poised, editorial silhouette optimized for impact at display sizes. Its intent is to balance classical refinement with a contemporary, high-gloss finish.
The design’s most distinctive signature is the extreme thinness of horizontal and joining strokes, which creates sparkling highlights but also increases sensitivity to reproduction conditions. Round letters and numerals show a sculpted, slightly theatrical modulation, while straight-sided forms maintain a crisp, architectural stance.