Sans Normal Kadad 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Innova' by Durotype, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, and 'Hint' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, impact, momentum, clarity, brand voice, oblique, geometric, clean, compact, punchy.
A compact, oblique sans with heavy, even stroke weight and smooth, rounded curves. The forms are built from simple geometric shapes with broadly open bowls and minimal modulation, giving a clean, contemporary rhythm. Terminals are mostly straight-cut and slightly angled, with consistent join behavior and sturdy diagonals that keep counters clear at display sizes. Numerals and capitals share the same solid footprint, producing a dense, high-impact texture in headings.
Well suited to headlines, short bursts of copy, and graphic messaging where speed and impact matter. It works especially well for sports and lifestyle branding, packaging callouts, event promotion, and bold UI labels, while extended body text may benefit from looser tracking or larger sizes.
The slanted stance and dense weight create a sense of motion and urgency, reading as energetic and assertive rather than formal. Its straightforward construction feels modern and functional, with a tone that leans sporty and promotional.
The design appears intended to deliver a fast, contemporary voice: a sturdy sans with an oblique angle for momentum, optimized for high-contrast presence in display typography and branding.
The overall proportions favor a compact, space-efficient set with strong emphasis on diagonals and rounded interior spaces. In longer settings it produces a dark, continuous color, making it most effective when given adequate size and spacing.