Serif Normal Polam 2 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Dutch 801' by Bitstream, 'Times Eighteen' and 'Times Ten' by Linotype, 'Times New Roman' by Monotype, and 'Nimbus Roman No. 9' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, packaging, branding, posters, dramatic, classic, luxury, formal, editorial impact, premium tone, classic authority, display clarity, bracketed serifs, sharp terminals, sculpted curves, engraved feel, ball terminals.
This typeface presents a strong, high-contrast serif structure with thick verticals, hairline horizontals, and crisp, bracketed serifs. The letterforms feel broad and confident, with open counters and carefully sculpted curves that create a pronounced light–dark rhythm in text. Terminals are sharp and precise, occasionally accented by small ball forms in the lowercase, while diagonals and joins are tightened for a clean, authoritative silhouette. Numerals and capitals carry a stately, display-oriented presence that remains coherent when set in longer lines.
Well suited to magazine and newspaper-style headlines, pull quotes, and prominent subheads where contrast and authority are assets. It also fits premium branding applications such as packaging, labels, and campaigns that benefit from a classic, elevated serif voice.
The overall tone is assertive and polished, leaning toward a classic editorial sensibility with a touch of luxury. Its dramatic contrast and crisp finishing give it a refined, high-end voice suited to brands and headlines that want to feel established and deliberate.
The design appears intended to deliver a conventional, readable serif foundation while amplifying impact through strong contrast and broad proportions. It aims to bridge editorial tradition and display presence, providing a refined, attention-grabbing texture in both short and mid-length settings.
In continuous text, the strong vertical stress and hairline connections create an elegant shimmer, especially at larger sizes where the fine strokes can be appreciated. The lowercase shows traditional, print-oriented detailing, balancing the heavier capitals with slightly more animated terminals.