Serif Normal Polet 10 is a bold, wide, very high contrast, upright, short x-height font visually similar to 'Mikaway' by Berthold, 'Fairfield' by Linotype, 'Moorbacka' by Monotype, 'Frenchute' by Tipo Pèpel, and 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: editorial, headlines, book covers, magazines, posters, classic, formal, authoritative, traditional, authority, readability, editorial presence, classic styling, bracketed, oldstyle, robust, crisp, bookish.
A robust serif with strong thick–thin modulation and crisp, bracketed serifs. The letterforms show broad, confident stems and compact internal counters, producing a dense, authoritative texture in text. Proportions feel slightly expanded with steady, upright posture, while the lowercase appears relatively low against the capitals, emphasizing a traditional hierarchy. Numerals and capitals carry pronounced contrast and clear terminal shaping, giving the design a distinctly engraved, print-like rhythm.
This font works especially well for editorial typography—headlines, subheads, and pull quotes—where its contrast and sturdy serifs create impact. It can also suit book and magazine cover titles and other formal display settings that benefit from a traditional, print-forward voice.
The overall tone is classic and editorial, with a formal, established presence. Its weight and contrast lend it a confident, institutional feel—suited to serious communication rather than casual or playful settings.
The design appears intended to deliver a conventional, authoritative serif look with heightened contrast and strong presence, balancing classic proportions with enough weight and width to stand up in prominent typographic roles.
In the sample paragraph, the face maintains a strong horizontal rhythm and a dark typographic color, with sharp joins and clear serif articulation that keep word shapes recognizable at display and text sizes. Round letters (like O/C/G) read solid and compact, while diagonals (V/W/X) remain crisp and well-defined.