Script Atmij 7 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, branding, social media, playful, friendly, casual, handmade, retro, handwritten charm, bold impact, casual display, friendly branding, rounded, brushy, bouncy, soft, chunky.
A chunky, rounded handwritten script with a brush-pen feel and noticeably weighty strokes. The letterforms lean upright with softly swelling curves, teardrop-like terminals, and gentle tapering at joins, creating a lively rhythm. Strokes are smooth and cohesive with a slightly informal baseline behavior, and the overall texture is compact and dark, making words read as bold, continuous shapes rather than delicate linework.
This font works best for short, expressive copy such as headlines, packaging labels, café-style menus, posters, and branding accents where a strong handwritten presence is desired. It can also support social graphics and merchandise text, particularly when set with ample size and breathing room.
The tone is warm and approachable, with a playful, slightly retro sign-painting energy. Its bouncy curves and soft terminals give it a friendly voice suited to informal messaging, emphasizing charm and personality over precision.
The design appears intended to capture the immediacy of hand-lettered brush writing while maintaining consistent shapes for repeatable display use. Its heavy, rounded forms prioritize impact and friendliness, delivering a handcrafted script look that remains cohesive across uppercase, lowercase, and numerals.
Uppercase forms read like simplified, marker-drawn caps that pair comfortably with the connected lowercase. The figures are rounded and bold to match the letter weight, keeping a consistent, poster-like color across mixed text. Counters are relatively small, so spacing and size choices will strongly affect clarity in longer passages.