Sans Normal Ohbev 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa; 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Camphor' and 'Morandi' by Monotype; and 'Quebec Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, confident, modern, friendly, loud, clean, impact, modernize, clarity, approachability, simplicity, geometric, rounded, compact, blocky, high impact.
A heavy, geometric sans with rounded bowls and crisp, square terminals. Strokes are consistently thick with minimal contrast, producing dense, dark text color. Curves are built from near-circular forms (notably in O/C/G and the numerals), while straight-sided letters keep a compact, sturdy silhouette. Counters are relatively tight at this weight, and joins are clean and unadorned, favoring a straightforward, contemporary construction.
Best suited to display settings where weight and clarity are assets—headlines, posters, brand marks, packaging, and large UI moments like hero banners. It can also work for short bursts of text (labels, calls to action, captions) when a strong, high-impact tone is desired.
The overall tone is bold and assertive yet approachable, combining a contemporary, utilitarian cleanliness with friendly roundness. It reads as energetic and attention-grabbing without feeling decorative, making it feel suited to modern branding and punchy messaging.
The design appears aimed at delivering maximum presence with a simple geometric backbone: a no-nonsense sans that stays friendly through rounded structure while prioritizing punch, legibility, and a contemporary rhythm.
The uppercase shows strong geometric clarity with broad, stable shapes, while the lowercase maintains a simple, single-storey feel in key letters (e.g., a/g), reinforcing an informal, modern voice. Numerals are robust and highly legible, with rounded figures that match the letterforms’ circular logic.