Sans Normal Ogdo 15 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Neuwelt' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, playful, impact, clarity, approachability, modernity, rounded, geometric, blocky, open counters, compact spacing.
A heavy, geometric sans with broad proportions and rounded curves. Strokes are consistently thick with minimal modulation, producing solid, uniform silhouettes. Circular forms (O, C, G) read as near-elliptical with smooth joins, while diagonals and terminals (A, V, W, Y, k) are cut cleanly with squared ends. The lowercase is built on a large x-height with short-to-moderate ascenders and descenders; bowls and counters are roomy for the weight, and the overall rhythm is sturdy and even.
Best suited to display settings where impact matters: headlines, posters, branding marks, packaging, and large-format signage. The large lowercase and open counters also help it hold together in short UI labels or social graphics, especially where a strong, friendly voice is desired.
The font feels confident and approachable, pairing a strong, poster-ready presence with soft, rounded geometry. Its tone reads contemporary and upbeat—more friendly than formal—making it well suited to attention-grabbing communication without becoming harsh.
Designed to deliver maximum clarity and presence through broad, geometric forms and consistent stroke weight. The emphasis appears to be on straightforward legibility and contemporary, high-impact messaging rather than delicacy or editorial nuance.
Capitals are straightforward and monoline in spirit, while the lowercase keeps a simple, single-storey construction where applicable, reinforcing a contemporary, utilitarian voice. Numerals are similarly robust and highly legible, with clear distinctions at a glance thanks to open internal shapes and uncomplicated forms.