Slab Normal Yiri 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Publica Slab' by FaceType, 'Shandon Slab' by Hoftype, 'Pragmatica Slab Serif' by ParaType, 'Netra' by Sign Studio, 'Pepi/Rudi' by Suitcase Type Foundry, 'Kondolarge' by TypeK, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, friendly, confident, retro, punchy, impact, readability, warmth, vintage flavor, branding strength, blocky, bracketed, softened, chunky, ink-trap-like.
A heavy, blocky slab serif with broad proportions and a compact, squared-off silhouette. The strokes are thick and even, with softened corners and subtle bracketing that rounds the joins into the serifs rather than keeping them sharply mechanical. Serifs are substantial and horizontal, often ending in rounded terminals that give the forms a slightly cushioned, stamped feel. Counters are relatively tight for the weight, and several joins show small notches or trap-like cut-ins that help maintain clarity at heavy sizes while reinforcing a bold, poster-like rhythm.
Best suited to display typography where weight and presence are desired—headlines, posters, retail signage, packaging, and bold brand wordmarks. It can work for short blocks of text when you want a dense, punchy texture, but its heavy color is most effective at larger sizes.
The overall tone is sturdy and approachable: assertive without feeling aggressive. Its softened slabs and chunky geometry lean toward a vintage, Americana/print-shop personality, with a friendly warmth that reads well in energetic headlines and bold statements.
The design appears intended as a dependable, bold slab for attention-grabbing settings, combining strong serifs and wide letterforms with softened shaping to keep the tone welcoming. The small notches and rounded brackets suggest an emphasis on maintaining legibility and personality in very heavy weights.
The uppercase set reads especially stable and sign-like, with a strong horizontal emphasis and consistent serif treatment across forms. Lowercase maintains the same chunky construction, keeping a unified texture in paragraphs while clearly favoring display impact over delicate detail.