Sans Normal Woliy 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, playful, casual, retro, approachable, impact, approachability, informality, energy, rounded, soft, chunky, bouncy, slanted.
A heavy, rounded sans with an overall forward slant and soft, blunted terminals. Strokes stay largely uniform, creating solid, inky shapes with gently swollen curves and compact counters. The letters lean toward informal, slightly uneven proportions, with a bouncy rhythm and subtly varied widths that keep words lively. Numerals and capitals share the same robust, rounded construction, producing a cohesive, high-impact texture in text.
Well suited to headlines, posters, signage, and bold brand moments where a friendly, energetic voice is desired. It can work nicely on packaging and promotional graphics that benefit from rounded, approachable letterforms and a strong visual presence.
The font reads warm and informal, with a playful, easygoing tone. Its slanted, chunky forms feel energetic and personable rather than strict or technical, giving text a hand-drawn-adjacent friendliness while still staying clean and graphic.
The design appears intended to deliver a bold, welcoming sans voice with a dynamic slant and rounded geometry—prioritizing personality and impact while maintaining simple, modern forms.
At display sizes it produces strong, dark word shapes and clear emphasis. In longer passages the dense color and compact counters can feel assertive, so generous spacing and shorter line lengths help maintain clarity.