Sans Superellipse Ugles 7 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Klamp 105' and 'Klamp 205' by Talbot Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, industrial, confident, retro, energetic, impact, motion, signage, durability, modernize, rounded, squared, condensed, punchy, compact.
A heavy, forward-slanted sans with squared, superellipse-like curves and large-radius corners. Strokes are broadly uniform with compact counters, producing dense, high-impact letterforms. Proportions feel slightly condensed overall, with a tall x-height that keeps lowercase shapes sturdy and legible. Terminals are mostly blunt and rounded rather than sharply cut, and the rhythm is tight and blocky—especially in the rounded letters, where forms read as rounded rectangles more than circles.
Best suited to short, high-visibility text such as headlines, posters, brand marks, and packaging where impact matters more than fine detail. It also fits sports, automotive, and industrial-themed graphics, and can work for UI labels or signage when set at sufficiently large sizes.
The tone is assertive and kinetic, with a utilitarian, sporty edge. Its rounded-square geometry suggests modern machinery and signage, while the italic stance adds urgency and motion. Overall it feels bold, no-nonsense, and designed to grab attention quickly.
The design appears intended to combine the speed and emphasis of a slanted display sans with the friendliness and durability of rounded-square construction. It prioritizes strong silhouettes, compact spacing, and quick recognition for attention-driven typography.
Round characters like O, Q, and 0 lean toward squarish bowls, while diagonals (V, W, Y) appear sturdy and wide-set, reinforcing a rugged texture. The numerals are similarly blocky and compact, aligning well with the uppercase for headline and display settings.