Sans Superellipse Ibliy 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Malmo Sans Pro' by Martin Lexelius Core, 'Vinila' by Plau, 'NeoGram' by The Northern Block, and 'Palestina' by Tipo (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, friendly, punchy, contemporary, playful, confident, impact, approachability, modernity, clarity, blocky, rounded, compact, geometric, smooth.
A heavy, geometric sans with rounded-rectangle (superellipse) construction throughout. Curves are broad and smooth, corners are softened, and bowls read as squarish ovals rather than true circles. Terminals are clean and blunt, counters are relatively tight, and the overall texture is dense and even. Lowercase forms are compact with a single-storey “a” and “g,” a straight, sturdy “t,” and a dot on “i/j” that matches the rounded-square theme; figures are similarly robust and highly legible at display sizes.
Best suited to high-impact display work such as headlines, posters, packaging, and brand marks where bold, rounded geometry helps create instant recognition. It can also work for short UI labels or signage when generous spacing and size are available to maintain clarity.
The tone is upbeat and approachable, with a contemporary, slightly sporty energy. Its chunky shapes and softened geometry feel friendly rather than aggressive, giving headlines a confident, poster-like impact without looking sharp or technical.
The design appears intended to deliver maximum visual punch with a friendly, modern voice by combining dense strokes with rounded-rectangular geometry and simplified, sturdy letterforms.
Round letters like C/G/S show a squarish curvature that keeps the alphabet feeling unified and modular. In text blocks, the weight and tight counters create strong presence and a dark color, favoring short lines and larger sizes where the shapes can breathe.